If youíre a small business owner and youíre not using online review sites like Google Places and Yelp, youíre doing yourself an enormous disservice! Many businesses are not only changing the way they market to include these sites, they are transforming their businesses by doing so. Consumers are flocking to these sites and relying on them heavily to choose where they spend their money. I run into at least a handful of small business owners daily who canít stop talking about what online reviews have done for their business. By 10:00 this morning, I had already listened to a local dentist preach about Yelp bringing him 2-3 new customers per week and a car repair shop praise Yelp and Google Places for getting a better return on any other marketing they had done in the past 20 years!
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